Adobe launches new symbol to tag AI-generated content—but will anyone use it?


Enlarge / The Content material Credentials “CR” emblem introduced in entrance of an AI-generated picture supplied by Adobe.


On Tuesday, Adobe announced a brand new image designed to point when content material has been generated or altered utilizing AI instruments, experiences The Verge, in addition to verifying the provenance of non-AI media. The image, created in collaboration with different trade gamers as a part of the Coalition for Content Provenance and Authenticity (C2PA), goals to carry transparency to media creation and cut back the influence of misinformation or deepfakes on-line. Whether or not it would really accomplish that in apply is unsure.

The Content Credentials image, which appears like a lowercase “CR” in a curved bubble with a proper angle within the lower-right nook, displays the presence of metadata saved in a PDF, photograph, or video file that features details about the content material’s origin and the instruments (each AI and standard) utilized in its creation. The knowledge is robotically added by supporting digital cameras and AI picture generator Adobe Firefly, or it may be inserted by Photoshop and Premiere. It would additionally quickly be supported by Bing Picture Creator.

If credentialed media is introduced in a appropriate app or utilizing a JavaScript wrapper on the internet, customers click the “CR” icon within the upper-right nook to view a drop-down menu containing picture info. Or they will add a file to a special website to learn the metadata.

Adobe’s promotional video for Content material Credentials.

Adobe labored alongside organizations such because the BBC, Microsoft, Nikon, and Truepic to develop the Content material Credentials system as a part of the C2PA, a bunch aiming to determine technical requirements for certifying the supply and provenance of digital content material. Adobe refers back to the “CR” image as an “icon of transparency,” and the C2PA selected the initials “CR” within the image to face for “credentials,” avoiding potential confusion with Inventive Commons (CC) icons. Notably, the coalition owns the trademark for this new “CR” icon, which Adobe thinks will develop into as frequent because the copyright image sooner or later.

An example of Content Credentials in action, provided by Adobe. Clicking the
Enlarge / An instance of Content material Credentials in motion, supplied by Adobe. Clicking the “CR” image will present info on how the picture was created.


Adobe likens the content material credentials to a “digital diet label,” or checklist of components that make up the piece of media. “This checklist of components will present verified info as key context so individuals could be positive of what they’re taking a look at,” the C2PA writes on its web site. “This will embrace information a couple of piece of content material, reminiscent of: the writer or creator’s info, the place and when it was created, what instruments had been used to make it, together with whether or not or not generative AI was used, in addition to any edits that had been made alongside the way in which.”

Adobe is not the one firm engaged on measures to offer methods to trace the provenance of AI-generated content material. Google has launched SynthID, a content material marker that similarly identifies AI-generated content material throughout the metadata. Moreover, Digimarc has released a digital watermark that features copyright info, geared toward monitoring using information in AI coaching units, in line with The Verge.

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