Meta’s Election Research Opens More Questions Than It Answers


Within the lead-up to the 2020 presidential election, Meta got down to conduct a sequence of formidable research on the results its platforms—Fb and Instagram—have on the political opinions of US-based customers. Unbiased researchers from a number of universities got unprecedented entry to Meta’s information, and the ability to vary the feeds of tens of hundreds of individuals with a purpose to observe their habits.

The researchers weren’t paid by Meta, however the firm appeared happy with the outcomes, which have been launched in the present day in 4 papers in Nature and Science. Nick Clegg, Meta’s president of worldwide affairs, stated in an announcement that “the experimental findings add to a rising physique of analysis exhibiting there’s little proof that key options of Meta’s platforms alone trigger dangerous ‘affective’ polarization” or have “significant results on” political opinions and habits.

It’s a sweeping conclusion. However the research are literally a lot narrower. Regardless that researchers got extra perception into Meta’s platforms than ever earlier than—for a few years, Meta thought-about such information too delicate to make public—the research launched in the present day depart open as many questions as they reply.

The research centered on a particular interval within the three months main as much as the 2020 presidential election. And whereas Andrew Guess, assistant professor of politics and public affairs at Princeton and one of many researchers whose findings seem in Science, famous that that is longer than most researchers get, it’s not lengthy sufficient to be totally consultant of a person’s expertise on the platform.

“We don’t know what would have occurred had we been capable of do these research over a interval of a yr or two years,” Guess stated at a press briefing earlier this week. Extra importantly, he stated, there isn’t any accounting for the truth that many customers have had Fb and Instagram accounts for upwards of a decade now. “This discovering can’t inform us what the world would have been like if we hadn’t had social media round for the final 10 to fifteen years or 15 or 20 years.”

There’s additionally the problem of the precise timeframe the researchers have been capable of examine—the run-up to an election in an environment of intense political polarization.

“I feel there are unanswered questions on whether or not these results would maintain exterior of the election setting, whether or not they would maintain in an election the place Donald Trump wasn’t one of many candidates,” says Michael Wagner, a professor of journalism and communication at College of Wisconsin-Madison, who helped oversee Meta’s 2020 election mission.

Meta’s Clegg additionally stated that the analysis challenges “the now commonplace assertion that the flexibility to reshare content material on social media drives polarization.”

Researchers weren’t fairly so unequivocal. One of many research revealed in Science discovered that resharing elevates “content material from untrustworthy sources.” The identical examine confirmed that a lot of the misinformation caught by the platform’s third-party reality checkers is concentrated amongst and completely consumed by conservative customers, which has no equal on the other facet of the political aisle, in response to an evaluation of about 208 million customers.

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