In line with a latest survey, 70% of shoppers depend on professional and insider recommendation. That is proper — which means most individuals belief bloggers greater than celebrities, journalists, or politicians.
However how do you get folks to fall in love together with your weblog within the first place? (Other than exceptional content material, after all.)
Effectively, simply as your website homepage is just like the entrance door to your small business, your blog’s design — very like a welcome mat — is the entrance door to your small business weblog.
In case you’re not attracting folks visually, how will you get them to take the subsequent steps to really learn (and, hopefully, subscribe to) your content material? When you’re achieved creating high quality content material, you continue to have the problem of presenting it in a means that clearly dictates what your weblog is about.
Photos, textual content, and hyperlinks should be proven off excellent — in any other case, readers may abandon your content material, if it is not showcased in a means that is interesting, simple to observe, and generates extra curiosity.
That is why we have compiled some examples of weblog homepages to get you on the right track to designing the proper weblog to your readers. Test ’em out, under.
Stunning Weblog Examples to Encourage You
- Assist Scout
- Microsoft Tales
- Pando
- Design Milk
- Fubiz
- Webdesigner Depot
- Mashable
- Brit + Co
- Tesco Meals Love Tales
- HubSpot
- I Love Typography
- 500px
- Wired
- Golde
- Recode
- Pluralsight
- Crayon
- Black Travelbox
- Pixelgrade
- BarkPost
- Goodwill Industries Worldwide
- Springly
Inspiring Examples of Stunning Weblog Homepage Design
1. Help Scout
Generally, the very best weblog designs are additionally the only. Assist Scout, makers of customer support software program, makes use of a novel however minimalist design on its weblog that we love — it limits copy and visuals and embraces destructive area.
What we notably like about this weblog is its use of featured pictures for all posts, together with the “Most Current Posts” part that highlights latest or notably fashionable entries. These pictures catch the readers’ eye and sign what the submit is about. And it really works — all the things about this weblog’s design says clear and readable.
2. Microsoft Work & Life
Full disclosure: We have completely gushed over Microsoft’s microsites earlier than. We won’t assist it — what higher strategy to revitalize an old-school model than with a weblog that boasts lovely, interactive, and galvanizing branded content material? Plus, the sq. pictures within the structure of those tales are paying homage to the Microsoft emblem. This helps it obtain useful brand consistency.
Microsoft Work & Life can be a main instance of how a enterprise weblog generally is a main asset for an total rebrand. In recent times, Microsoft has labored to humanize its model, largely in response to a rivalry with Apple.
The “Work & Life” microsite has a easy tagline — “Learn the way we’re serving to folks keep linked, engaged and productive — at work, at college, at dwelling and at play.” It is the softer facet of Microsoft, so to talk.
If you’re making an attempt to convey a sure model message, you should utilize your weblog to speak it — each aesthetically and content-wise.
3. Pando
An essential side of a well-designed weblog is a constant shade scheme and elegance. In spite of everything, 80% of shoppers say that shade boosts their recognition of a model.
It is fascinating to see how shade consistency can unify the extra diversified components of design. Pando, a weblog that explores the startup cycle, incorporates a set palette of colours — orange, inexperienced, pale blue, lavender, and deep yellow — in a number of sections of its website. These colours seem within the background, spotlight bars, and sure areas of textual content.
But it surely additionally makes use of a number of totally different fonts — all of which handle to look seamless when tied collectively by a cohesive shade scheme.
4. Design Milk
Design Milk, an internet up to date design outlet, makes use of a easy structure to focus on its posts. If the arrow beside “Learn” on the high left factors down, you may scroll by featured pictures and teaser textual content for quite a lot of articles. If the arrow beside “Learn” factors up, you see an ideal showcase of weblog matters and highlighted posts.
That is an internal link strategy, which helps to encourage readers to remain on the location longer.
The social icons on the high of every submit are a pleasing addition to the general feel and appear of the location. They’re simple to identify and make it simple to share Design Milk’s content material. (And to study extra about including social buttons to your weblog, check out this post.)
5. Fubiz
Fubiz, an artwork and design weblog, is an instance of a very modern design that additionally contains some cool personalization.
The weblog’s homepage makes it simple for readers to side-scroll by “The Highlights.” Beneath that’s the Creativity Finder, the place guests can select their persona — from “Artwork Lover” to “Freelance” — location, and the kind of content material they’re searching for. From there, readers can browse content material particularly catered to them.
We won’t assist however love the photographs, too. Every featured picture has a definite fashion. Through the use of the design to focus on these highly effective images, Fubiz is ready to visually entice guests to its content material.
For the same look, take a look at the CMS Hub theme collection on the Envato market.
6. Webdesigner Depot
With a reputation like “Webdesigner Depot,” it is no marvel that this design information website is visually interesting.
One factor that we notably like is the responsive pictures on every particular person submit. The refined movement of the picture as readers scroll over a variety of articles helps catch guests’ eyes.
And take a look at the efficient use of the featured picture to focus on the latest article. This strategy pulls the viewer instantly into the weblog’s most up-to-date content material.
What’s extra, the colour scheme, background, and fonts are all constant — which retains this weblog trying skilled, however nonetheless distinct from the fundamental weblog templates you could be used to seeing.
7. Mashable
I imply, simply take a look at that header picture — daring colours, recognizable devices, and contrasting textual content. It completely catches the reader’s eye — no pun supposed.
Mashable breaks its content material into three noticeable sections on the homepage:
- New posts get consideration with a big featured picture and three highlighted blocks.
- Posts for every part get consideration with a featured picture on the high of two to 3 columns with a brief listing of headlines beneath.
- Then “Trending” posts present as much as the best, with daring textual content on high of a shadow field graphic.
This multi-pronged strategy to displaying content material may help readers determine which form of information issues to them essentially the most. They will shortly select between attention-grabbing high tales, the most popular posts, or tales on the subject they’re most excited about.
The “Associated Tales” that finish every submit are additionally an excellent characteristic to attach readers to extra of the content material they’re searching for.
8. Brit + Co
Every part in regards to the Brit + Co homepage says clear, heat, and welcoming. It is freed from litter, making the content material extra digestible, and the structure is extraordinarily organized.
We dig the seasonality of the location, too — from avocado jack-o’-lanterns on the primary of October to dinner recipes for Valentine’s Day. Lovely, and replete with colourful, enjoyable images as an example every story’s content material.
The refined “This Week’s Tales” header additionally serves as a pleasant strategy to promote fashionable content material, with out being too in-your-face about it. Plus, with such nice visuals, we took observe of the nod to Pinterest. That icon is essential to incorporate when your weblog incorporates a lot enticing imagery.
9. Tesco Food Love Stories
We love the colourful, constant design of Tesco Meals Love Tales, from British grocery chain Tesco.
Keep in mind how we maintain harping away at model consistency? Take a look at the best way this model naturally incorporates the emblem into its images and featured video.
What Tesco has achieved is a good steadiness of simplicity and boldness. The structure is minimal, however not boring. Heat and welcoming shades underscore every content material spotlight and recipe, and the images add dashes of colours all through the location. It is an excellent instance of how the best imagery can obtain an interesting “less-is-more” look, particularly if that matches in together with your total model idea.
10. HubSpot
HubSpot’s weblog finds a strategy to pack plenty of thrilling content material into the web page whereas nonetheless being simple on the eyes. Discover that, above the fold, it options one weblog submit with a big picture, title, and call-to-action to learn extra. The featured picture is exclusive to the model with an interesting mixture of images and graphics to attract the attention.
To the best, there is a listing of high posts to have interaction readers with the big variety of content material on the weblog. This makes it simple for readers to attach with HubSpot or study extra.
Plus, there’s that consistency once more. As you retain scrolling down the web page, every part is visually constant it doesn’t matter what subject, podcast, video, or weblog submit you are searching for. Utilizing this technique may help you build brand trust.
11. I Love Typography
In case you’re into design, you perceive the ability of fonts. The correct font could make phrases sing on an online web page, whereas the flawed selection generally is a hard-to-read mess. So, a weblog that options a whole bunch of fonts has to get inventive with weblog design.
I Love Typography will get the steadiness excellent with a clear and easy design. Three vertical columns separate weblog themes and high posts from the latest additions to the weblog. In the meantime, it dedicates the best facet column to highlighted weblog options. This part options enjoyable clickable graphics (like that candy cassette tape) that steadiness the intense colours and shapes that dominate the posts on the left-hand facet of the weblog.
In case you’re making a weblog for the primary time, this can be a good strategy to borrow from. You can too take a look at these recommendations on starting a successful blog.
12. 500px
The images weblog, 500px, leads with one featured article and an enormous, daring, high-definition photograph to attract the reader in. That makes it fairly clear what the weblog is about — it boasts useful content material on images with gripping images.
Plus, how cool is it that the social hyperlinks are proper there, clearly displayed above the fold? They maintain readers engaged with the content material and make it simple to share the images. Plus content material with pictures gets more than double the engagement on Facebook as posts with out pictures do.
13. Wired
The extra matters you’ve gotten in your weblog, the extra chaotic the expertise will be to your readers. That’s why we just like the refreshing simplicity of Wired’s weblog design.
Relying on the dimensions of your display screen there might be eight or extra headlines above the fold alone, however this design continues to be simple to scan and dig in.
Each submit features a featured picture to attract you in. Then, hanging font selections make it fast to know the class, writer, and headline for every submit at a look.
In case your weblog began easy and also you’re having a tough time making it work because it grows, this weblog is nice inspiration for a redesign. You can too use this workbook for redesigning your blog website.
14. Golde
Golde is one other weblog that makes use of pictures for nice communication. Utilizing the model identify as a place to begin for its weblog “The Golden Hour,” Golde makes a featured picture the main focus of every weblog submit.
Then, the beautiful images makes use of yellow and inexperienced tones in every {photograph}. This creates a constant, heat, and interesting really feel to attract you into every weblog submit.
When you click on on a submit, this weblog makes good use of the area under the textual content to focus on merchandise, recipes, and different helpful sources.
15. Recode
Adverts are a helpful means for a lot of blogs to generate revenue. Many small companies provide a weblog to focus on their services and products. On the identical time, different standalone blogs can wrestle to steadiness design with the necessity to monetize their content material.
Recode options the newest tech information utilizing an asymmetrical grid construction. Daring thumbnail pictures paired with headline textual content align with bigger pictures with overlaid textual content in all caps.
This number of approaches to picture and textual content make it simple for viewers to scan and select the submit they need to learn. The structure contains some animation too and this provides pleasure to the weblog structure.
In addition to being an excellent person expertise, this design lets the weblog weave in adverts that aren’t distracting to the eyes. On the identical time, in addition they don’t mix in with the natural content material, letting Recode create an genuine expertise for its readers.
16. Pluralsight
This weblog is a good reminder that weblog designs do not must get tremendous fancy.
Discover the daring title on the high and heart of the web page. Then the featured illustration on the high makes use of a vivid background and easy white-on-black textual content. That daring model presence stays fixed all through the corporate’s weblog.
The clear fonts, for instance, match the emblem and keep consistent with the model’s clear, informative voice. And the grid construction and headers for every part make it simple to know what you’ll find on the weblog.
We additionally just like the easily-navigable archive hyperlinks on the high and the way simple it’s to see the weblog archive with minimal scrolling.
17. Crayon
Many blogs need to present readers just a little little bit of all the things they provide. However depth will be simply as attractive to readers as breadth. If you’d like your guests to dive into what your weblog writers must say, this weblog design provides them a simple selection — simply begin studying.
With an prolonged teaser within the header, the main focus above-the-fold for the Crayon weblog is the newest weblog submit. As a reader scrolls down, they’ll discover a grid with extra content material from the weblog.
We additionally like the colour coding by subject, which makes it simple to find blogs of curiosity at a look. You possibly can see extra text-forward blog design examples right here.
18. Black Travelbox
To clear up any confusion, Black Travelbox does not make suitcases. It makes private care merchandise for journey. However the firm has achieved an excellent job of connecting its transportable balms, conditioners, and extra with the enjoyment of journey.
Plus, the oldsters at this firm’s “Journey and Slay” weblog know a factor or two about model consistency throughout channels. The weblog has a easy shade scheme and matching fonts assist to create a unified person expertise from the store to common content material. On the identical time, it throws in daring, colourful pictures to catch readers’ consideration.
Go to the web site and have a scroll — we expect it is fairly cool how the photographs differ, however every weblog entry highlights a unique “journey crush.” Then, it packs every submit with vivid images, good interviews, and joyful tales.
19. Pixelgrade
Pixelgrade is a design studio that creates beautiful WordPress themes for inventive folks and small companies. Their weblog web page does an excellent job of highlighting one in every of their most up-to-date or fashionable weblog posts, alongside a transparent call-to-action and a brief excerpt.
What I like finest is that the design of the web page is 100% consistent with their model. In case you just like the design of their weblog, chances are high you may additionally need to attempt one in every of their good and beautifully-designed WordPress themes.
For extra WordPress weblog design concepts, take a look at this submit about WordPress themes for bloggers.
20. BarkPost
We form of like canines right here at HubSpot. So when a weblog devoted to life as a canine proprietor got here throughout our radar, it acquired our consideration.
BarkPost, the weblog of canine subscription field firm BarkBox, is a good instance of design for a lot of causes. First, take a look at the massive enjoyable font in each header — it is fast and simple to learn, even from a cell gadget.
Lovely pictures make the posts for every subject noticeable, too — and, after all, all within the brand-matching, reliable blue.
We additionally like that BarkPost attracts consideration to its sister corporations. Whether or not you are excited about doggie dental care or the very best meals to your pup, this enjoyable weblog design makes it simple for canine dad and mom and lovers alike to seek out the newest information and sources.
21. Goodwill Industries International
Who says nonprofit organizations cannot weblog? Nay, they need to. Take a look at this ultimate nonprofit marketing guide to make yours nice.
On this instance, Goodwill’s clear, colourful navigation (once more — the reliable blue) attracts the reader to the essential components of this weblog.
The posts are additionally neatly positioned and simply accessible to readers. And, guests can choose the kind of data that issues to them essentially the most by selecting a subject from the straightforward buttons within the graphic above the fold.
Lastly, we love the emphasis on private tales on the Goodwill weblog. This design has long-form teasers that lead readers into this group’s packages. This strategy makes it simple to study why so many individuals selected to help Goodwill.
22. Springly
Conserving the nonprofit running a blog practice going is Springly, which makes glorious use of a easy grid format by highlighting the best sources of most nonprofits — devoted folks.
This weblog has a simplistic design with concise textual content and a transparent shade palette for nonprofits searching for helpful sources.
Every article card options the primary identify and film of the writer, shining the highlight on its contributors. It additionally reveals how lengthy it is going to take to learn the submit.
Inserting time and folks on the forefront aligns with what most nonprofits give attention to. This strategy makes the weblog extra useful to those that are almost definitely to contribute and use it.
Nonetheless searching for extra inspiration and concepts? Click on right here to take a look at over 70 more examples of website blogs, homepages, and landing page designs.
Use These Weblog Design Examples to Construct Your Finest Weblog
Creating a stupendous weblog is not nearly seems. If you’d like your readers to actually fall in love, the design of your weblog ought to match the wants and expectations of your customers. What’s most essential to them? And what does your weblog provide that nobody else can?
Do not simply skim by these inspiring weblog designs. Use them as a springboard to think about how your weblog can each join together with your viewers and enhance your weblog design. Then, watch your readership develop.
Editor’s observe: This submit was initially revealed in 2013 and has been up to date for comprehensiveness.