6 Small Businesses That Are Killing It On TikTok [+ How They Did It]


For a lot of manufacturers, TikTok is a scary, unknown place. What do you submit? How do you utilize the trending sounds? I’ve rounded up small companies which have generated 1000’s of likes and followers on their TikTok profiles alone.

On this article, we not solely checklist profitable small companies on TikTok with a breakdown of their methods but in addition hear from some straight on what influenced their success.

Observe: On this article, we outline small companies as these with one to 25 staff.


Based by influencer and content material creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in Could 2020.

What’s the important thing to its success? Leveraging Ho’s loyal group and telling sincere tales.

@popflexactive Time for a health club bag improve? Meet the all-in-one Valentina Duffle 💐 #dufflebag #duffle #functionalfashion #blogilates #bags #gymbag #ShowOffLandOFrost ♬ Classical Music – Classical Music

Ho grew in reputation on YouTube as a health teacher sharing pilates exercises and recommendation, therefore the identify @blogilates. After years of success, Ho launched the attire model, POPFLEX.

“It is such an enormous profit to work with a social media persona like Cassey, who already has not solely a fanbase however a loyal group that she has constructed belief with,” says Lexi King, PopFlex’s social media lead. “We’re an extension of that at POPFLEX.”

Understanding that these two manufacturers are deeply linked, King says they targeted on sharing the behind-the-scenes journey of constructing and rising POPFLEX.

“…Individuals love seeing the ‘why’ and the method behind our merchandise,” says King, “it makes the model relationship much less transactional and extra of a relationship.”

She says that as a substitute of promoting a product, they stroll viewers by discovering options to their most urgent issues. On TikTok, every account feeds the opposite, creating what King calls an ecosystem.

“When you occur to be scrolling TikTok and are available throughout Blogilates’ video selling a product, that can possible lead you to take a look at POPFLEX the place you may then see the product on completely different our bodies by our try-on movies or see extra of the performance behind the product,” she says.” It is about creating an ecosystem of content material, it’s like telling one massive story.”

Along with storytelling and leveraging their founder, King shares that the model invests in constructing relationships with various content material creators, by partnerships and gifting.

“Seeing our merchandise promoted on exterior influencer/creator accounts helps construct our consciousness and belief with the patron whereas additionally giving our buyer actual, uncooked, and unpaid opinions,” says King on gifting merchandise to influencers.

Not like many different manufacturers on TikTok, POPFLEX doesn’t solely depend on trending dances to achieve traction.

“Doing stylish dance strikes doesn’t at all times must be your reply to growing your attain,” says King. “Yow will discover a novel technique to make the most of a trending audio to push your product and educate your viewers about your model.”

She continues, “In truth, being completely different and decoding developments in distinctive methods has been a few of our greatest performing content material.”

If there’s one piece of recommendation King might supply different small companies, it’s this: Succeeding on TikTok includes trial and error.

“You need to discover what brings your viewers in, weeding by what works and what doesn’t,” says King. “The one technique to determine that out is by posting and by not being afraid to check new issues — new creators, posting at completely different instances, new angles, developments versus storytelling, and so on.”

2. Faces Cosmetics

Whereas some manufacturers steer away from pushing their merchandise on TikTok, others discover nice success in doubling down on this technique. Faces Cosmetics is one in every of them.

About 90% of the TikTok movies this model posts on TikTok are straight associated to its product, particularly the standard, efficiency, and sturdiness.

The rationale this technique works so effectively is that in only a few seconds, the video addresses person ache factors and reveals how the product solves them – all whereas leveraging trending sounds.

@facescosmetics And it’s latex free 😜 Safe these lashes child! #makeup #mua #lashes #facescosmetics #lashessecured ♬ original sound – IT GIRL 💕

Right here’s one other tactic that’s labored exceptionally effectively for Faces Cosmetics on TikTok: Build up a narrative surrounding the product, hooking in viewers, then revealing the reality on the finish.

Whereas this will sound like a dangerous method, it’s one which introduced the model 3.1 million views in a single video and a bunch of latest prospects.

As an example, within the video posted under, the model’s founder posed as a content material creator making an attempt a brand new product that’s been making its rounds on social media. Spoiler alert: It’s her product.

@facescosmetics I want i knew about this sooner omg! #lashes #makeup #ulta #facescosmetics #lashessecured ♬ original sound – Faces Cosmetics

She tries it on, addresses frequent buyer ache factors with this product line, then ends the video with the massive reveal and a restock announcement.

The takeaway right here is to inform tales that can resonate along with your viewers.

3. Hoodjabi

With over 125K followers and 4.3 million likes, all of Hoodjabi’s viral content material has one factor in frequent: nice use of a trending sound.

@hoodjabishop A lifechanging expertise 🥹🥹 #hoodjabishop #modestfashion #hijabessentials #hoodiehijab ♬ The sound of love – Mandy & Boots- Viral 🔈Creator

Though each video options Hoodjabi merchandise, they don’t deal with the merchandise themselves. As a substitute, they deal with life-style – at all times in a humorous, participating manner. 

So, how do they do it? I spoke to Hoodjabi founder Kady Meite. Along with her humor, she attributes her TikTok success to her understanding of the app. 

“As a result of I personally use TikTok every single day, learning the app comes simple,” she stated. “Every time I hear an audio, primarily based on the wording of the tune or theme of the pattern, I mechanically suppose ‘How can this apply to my model?’”

Whether or not it’s for constructing model consciousness, selling merchandise, or group constructing, Meite says there’s at all times a technique to leverage a pattern.

“Means too typically, I see different small companies get caught on views and why sure movies they labored so arduous on aren’t getting any traction,” she says. “When you click on that ‘submit’ button, try to be engaged on new content material, producing concepts, or producing.”

Meite recommends that small companies focus as a substitute on posting as a lot as attainable to get their identify on the market. She believes virality is pushed principally by consistency.

“ It has nothing to do with hashtags or sure instances of the day,” stated Meite. “Simply submit and submit persistently – the proper viewers will discover you.”

She provides that on a platform like TikTok, reusing and recycling previous content material is welcome – together with images. 

“TikTok loves picture dumps with the proper caption, trending audio, and nice model footage,” Meite says. 

For small companies with restricted time and sources, that is nice information. You don’t have to begin from scratch each time, a brand new pattern presents a possibility to show previous content material into your subsequent viral video. 

If there’s one lesson to remove from Hoodjabi, it’s this: Take time to grasp how the platform works, don’t agonize over views, and deal with creating content material that can resonate along with your viewers.

4. Bobbie Goods

TikTok accounts like Bobbie Items present us that simplicity can go a good distance on social media.

What as soon as was a drawing account from an artist advanced right into a model promoting coloring books, stickers, and extra.

What’s most fascinating right here is noting how the content material on this account shifted as soon as it grew to become a model. Within the early days, the movies had little focus, permitting viewers to easily benefit from the drawings as they got here alive on display.

Over time, the model began incorporating extra behind-the-scenes content material, from packing orders to creating new merchandise.

@bobbiegoods add eco pleasant present wrapping to your subsequent order! obtainable now in my store ☺️ @noissueco #noissuepackaging #fyp #packingorders #smallbusiness #etsy ♬ Real Love Baby – Father John Misty

One other fascinating be aware? Bobbie Items doesn’t depend on trending sounds to make or break their content material, exhibiting as soon as once more that there are a number of roads resulting in success on TikTok.

5. Omsom

Meals model Omsom isn’t simply on TikTok to advertise its merchandise. After perusing only a few movies, you’ll discover that there’s an emphasis on celebrating Asian, and particularly Vietnamese, tradition.

Omsom invitations its viewers to achieve data of the historical past behind Vietnamese delicacies in addition to problem longstanding myths associated to Asian meals.

@weareomsom PSA: there are not any confirmed harms of consuming MSG!!! #msg #asiancuisine #asianfood #immigrantstories #stigma ♬ original sound – Omsom

However that’s not all you’ll discover scrolling down their profile.

Omsom additionally shares tons of meals recipes, behind-the-scenes content material from the founders, and relatable life-style content material.


The Omsom staff has HAD IT with these crimson flags 🤣🚩

♬ Whatcha Say – Jason Derulo

Having this content material combine ensures they enchantment to a spread of purchaser personas, from Vietnamese shoppers in search of a style of residence to curious eaters.

6. SplayTray

When your product is nearly as good as SplayTray’s, there’s no fancy technique wanted (though that by no means hurts).

On TikTok, all it takes is discovering the proper trending sounds to point out off your product’s most spectacular options.

Take this video under, which earned practically 270K views.


You undoubtedly want it.

♬ THE SOUND WE DONT REALLY NEED – Skeetersbedtimestories

The audio overlay – a dialog between two mates resisting the temptation to make a purchase order – combined with a easy video compilation made for an easy product demo that speaks for itself.

So, when doubtful, maintain it easy.

There you’ve got it – 6 manufacturers utilizing fully completely different methods and killing it on TikTok. Whether or not you’re a small, midsize or massive enterprise, there’s a chunk of recommendation in right here for each TikTok marketer.

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