Whereas TikTok is a more recent platform, it has made strides in proving itself as essential platform for manufacturers, companies, and creators seeking to develop an engaged viewers and promote themselves.
Whether or not you’re simply beginning on the platform otherwise you’re seeking to be taught extra in regards to the state of promoting on TikTok, this submit will go over vital stats to know.
TikTok Promoting Stats To Know
- TikTok has 1 billion world every day lively customers. (DataReportal)
- Of entrepreneurs that purchase paid adverts on social media, 65% buy them on TikTok. (HubSpot Blog)
- Entrepreneurs say that TikTok is the second best platform for video content material. (HubSpot Blog)
- 36% of shoppers need to find out about merchandise by short-form movies like TikToks or Reels. (HubSpot Blog)
- Gen Z is discovering and shopping for merchandise on social media greater than every other era. (HubSpot Blog)
- Amazon and HBO spent essentially the most cash on TikTok adverts within the U.S. between January and Might of 2022. (Statista)
- A current Kantar survey discovered that 67% of respondents agreed that adverts on TikTok seize their consideration, which is a ten% lead on different social media channels. (Kantar)
- 52% of TikTok customers within the U.S. stated that ads they noticed on the platform had been enjoyable and fascinating. (Statista)
- TikTokers are twice as doubtless as customers of different social channels to suggest one thing they’ve found on TikTok. (Material)
- 43% of customers attempt one thing or go someplace new after seeing it at the very least as soon as on TikTok. (Flamingo)
- 58% of customers say they’re extra more likely to speak about a model or share an advert if a video contains a track they like. (TikTok)
- Advert content material created for TikTok and in partnership with creators has a 93% increased engagement fee. (TikTok)
- 71% of TikTokers say that TopView adverts, which have an extended run time, efficiently seize their consideration. (TikTok)
- In-Feed adverts on TikTok obtain 23% increased element reminiscence than TV adverts. (Neuro-Insight)
- 55% of customers say TikTok helps them uncover new issues. (TikTok)
Initially revealed Oct 3, 2022 7:00:00 AM, up to date October 03 2022
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